Stocks › HOG
HARLEY-DAVIDSON, INC.
HOG·NYSE·
United States·USD
United States·USD$26.94
+0.75 (+2.86%)
Close · Oct 6, 2026 · Close Prices from Tiingo.com
HOG
HARLEY-DAVIDSON, INC. · NYSE
Nasdaq 100S&P 500
Filings
Default90D1Y5YALL
HOGS&P 500 (rebased)
Congress BuyCongress SellInsider BuyInsider SellForm 1448-K ResultsLobbying
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Daily closes, adjusted for splits and dividends · Close Prices from Tiingo.comHover a marker, every one is a filing · move across the line for the crosshair
Congressional Trades
Recent trades of HOG by members of U.S. Congress · 49 on record · 7 in the last 12 months
Whale Activity
Position changes in HOG reported for 2026-09-30 by 1 tracked institutional filer
- Increased0
- New0
- Held0
- Decreased0
- Closed0
- No prior filing1
| Filer | Shares | Value | Change |
|---|---|---|---|
| RVW Wealth, LLC | 386.8K | $9.4M | — |
KeyVex tracks a curated set of large 13F filers plus the largest positions in recent filings, so this is a sample of institutional activity, not the whole market.
Insider Trading
Net shares bought (+) or sold (−) on the open market by HOG insiders, by quarter · Form 4
Recent Insider Transactions
1,579 transactions on record · newest first
| Insider | Type | Shares | Price | Value | Date | |
|---|---|---|---|---|---|---|
| Root Jonathan RCFO and CCO | Sale | −1,559 | $24.43 | $38K | Oct 1, 2026 | Form 4 ↗ |
| Root Jonathan RCFO and CCO | Sale | −1,554 | $27.46 | $43K | Sep 1, 2026 | Form 4 ↗ |
| Littleton GayleCLO, CCO, CAO & Corp Sec | Purchase | +7,500 | $26.38 | $198K | Aug 11, 2026 | Form 4 ↗ |
| Starrs ArtiePresident & CEO · Director | Purchase | +10.0K | $25.89 | $259K | Aug 10, 2026 | Form 4 ↗ |
| Root Jonathan RCFO and CCO | Sale | −1,554 | $24.88 | $39K | Aug 3, 2026 | Form 4 ↗ |
| NOVA DANIEL JDirector · Director | Purchase | +40.0K | $24.57 | $983K | Jul 31, 2026 | Form 4 ↗ |
| Root Jonathan RCFO and CCO | Sale | −1,554 | $24.44 | $38K | Jul 1, 2026 | Form 4 ↗ |
| Root Jonathan RCFO and CCO | Sale | −1,554 | $23.87 | $37K | Jun 1, 2026 | Form 4 ↗ |
| Reintjes Matthew JDirector | Grant / award | +2,479 | $0.00 | $0 | May 21, 2026 | Form 4 ↗ |
| NOVA DANIEL JDirector | Grant / award | +4,742 | $0.00 | $0 | May 21, 2026 | Form 4 ↗ |
| Root Jonathan RCFO and CCO | Sale | −1,554 | $24.21 | $38K | May 19, 2026 | Form 4 ↗ |
| Flees Lori AnnDirector | Option exercise | +6,015 | $0.00 | $0 | May 14, 2026 | Form 4 ↗ |
| Masood RafehDirector | Option exercise | +6,015 | $0.00 | $0 | May 14, 2026 | Form 4 ↗ |
| Sylvester MaryroseDirector | Option exercise | +6,015 | $0.00 | $0 | May 14, 2026 | Form 4 ↗ |
| Golston Allan C.Director | Option exercise | +3,008 | $0.00 | $0 | May 14, 2026 | Form 4 ↗ |
| Alstead TroyDirector | Option exercise | +6,015 | $0.00 | $0 | May 14, 2026 | Form 4 ↗ |
| FARLEY JR JAMES DDirector | Option exercise | +6,015 | $0.00 | $0 | May 14, 2026 | Form 4 ↗ |
| Krause Paul JChief Legal Officer | Sale | −1,564 | $26.00 | $41K | May 11, 2026 | Form 4 ↗ |
| Do CharlesSr. Vice President, HDFSI | Sale | −4,241 | $18.10 | $77K | Mar 12, 2026 | Form 4 ↗ |
| Flees Lori AnnDirector | Purchase | +4,000 | $18.89 | $76K | Mar 9, 2026 | Form 4 ↗ |
Fund Holders
Mutual funds and ETFs holding HOG · SEC Form N-PORT
| Fund | Shares | Value | % of fund | As of |
|---|---|---|---|---|
| Avantis U.S. Small Cap Value ETF American Century ETF Trust | 4.4M | $107.6M | 0.40% | May 31, 2026 |
| iShares Core S&P Mid-Cap ETF iShares Trust | 3.6M | $88.0M | 0.07% | Jun 30, 2026 |
| VANGUARD TOTAL STOCK MARKET INDEX FUND VANGUARD INDEX FUNDS | 3.3M | $81.8M | 0.00% | Jun 30, 2026 |
| VANGUARD SMALL-CAP INDEX FUND VANGUARD INDEX FUNDS | 2.4M | $59.0M | 0.03% | Jun 30, 2026 |
| VANGUARD SELECTED VALUE FUND VANGUARD WHITEHALL FUNDS | 2.2M | $54.3M | 0.78% | Jul 31, 2026 |
| VANGUARD SMALL-CAP VALUE INDEX FUND VANGUARD INDEX FUNDS | 1.5M | $37.4M | 0.06% | Jun 30, 2026 |
| Aegis Value Fund Aegis Funds | 1.4M | $33.5M | 2.97% | Jun 30, 2026 |
| U.S. SMALL CAP VALUE PORTFOLIO DFA INVESTMENT DIMENSIONS GROUP INC | 1.3M | $32.7M | 0.17% | Jul 31, 2026 |
| VANGUARD EXTENDED MARKET INDEX FUND VANGUARD INDEX FUNDS | 1.2M | $29.5M | 0.03% | Jun 30, 2026 |
| Fidelity Small Cap Index Fund Fidelity Salem Street Trust | 1.2M | $28.3M | 0.08% | Jul 31, 2026 |
Mutual funds and ETFs whose N-PORT filings list HOG's shares (CUSIP 412822108), each fund at its latest report since Mar 7, 2026, largest positions first. Bonds, options and short positions are left out.
Activist & Passive Stakes
Schedule 13D / 13G beneficial-ownership filings
- DSCO Value Fund, L.P.SCHEDULE 13G · passive (13G) · 9.3M shares8.8%
Aug 11, 2026 · ↗ - DONALD SMITH & CO., INC.SCHEDULE 13G · passive (13G) · 9.3M shares8.8%
Aug 11, 2026 · ↗ - Vanguard Portfolio ManagementSCHEDULE 13G · passive (13G) · 5.7M shares5.4%
Jul 31, 2026 · ↗ - DSCO Value Fund, L.P.SCHEDULE 13G · passive (13G) · 10.0M shares9.0%
May 14, 2026 · ↗ - DONALD SMITH & CO., INC.SCHEDULE 13G · passive (13G) · 10.0M shares9.0%
May 14, 2026 · ↗ - Abigail P. JohnsonSCHEDULE 13G/A · passive (13G) · 51.0K shares0.0%
May 6, 2026 · ↗ - FMR LLCSCHEDULE 13G/A · passive (13G) · 51.0K shares0.0%
May 6, 2026 · ↗ - Vanguard Capital ManagementSCHEDULE 13G · passive (13G) · 6.0M shares5.3%
Apr 30, 2026 · ↗
Corporate Lobbying
Estimated quarterly lobbying spending reported under the LDA, filings naming harley davidson as client
- AVOQ, LLCHARLEY-DAVIDSON MOTOR COMPANY, INC. · 2026 Q2 · TAX, TRD, MAN$40K
Filing ↗ - TIBER CREEK GROUPHARLEY-DAVIDSON FINANCIAL SERVICES, INC. · 2026 Q2 · BAN, FIN$20K
Filing ↗ - AVOQ, LLCHARLEY-DAVIDSON MOTOR COMPANY, INC. · 2026 Q1 · TRD, TAX$40K
Filing ↗ - TIBER CREEK GROUPHARLEY-DAVIDSON FINANCIAL SERVICES, INC. · 2026 Q1 · BAN, FIN$20K
Filing ↗ - AVOQ, LLCHARLEY-DAVIDSON MOTOR COMPANY, INC. · 2025 Q4 · TAX, TRD$40K
Filing ↗
Government Contracts
Federal awards to HARLEY-DAVIDSON, INC. · USAspending
No federal contract awards found for HARLEY-DAVIDSON, INC..
U.S. Patents
Recent USPTO applications naming HARLEY-DAVIDSON, INC.
No USPTO patent applications found for HARLEY-DAVIDSON, INC..
Annual Financials
From HOG's 10-K filings · XBRL
No annual XBRL figures on record for HOG. KeyVex's fundamentals cover about 130 large companies so far.
Stock Splits
Every split and reverse split in the price history
- 2-for-1Stock splitApr 10, 2000
- 2-for-1Stock splitSep 29, 1997
- 2-for-1Stock splitSep 13, 1994
- 2-for-1Stock splitJun 29, 1992
- 2-for-1Stock splitJun 18, 1990
Split dates and ratios from the price history · Close Prices from Tiingo.com
Material Events (8-K)
Corporate events filed with the SEC
- 8-K/A · Items 7.01, 9.01Reg FD disclosureJul 23, 2026
EDGAR ↗ - 8-K · Items 2.02, 9.01Results of operationsJul 23, 2026
EDGAR ↗ - 8-K · Items 5.02Officer / director changeJun 26, 2026
EDGAR ↗ - 8-K · Items 5.02, 5.07Officer / director change · Shareholder voteMay 28, 2026
EDGAR ↗ - 8-K · Items 2.02, 9.01Results of operationsMay 5, 2026
EDGAR ↗
About HARLEY-DAVIDSON, INC.
From SEC EDGAR company records
Industry (SIC 3751)Motorcycles, Bicycles & Parts
SectorIndustrials
HeadquartersMILWAUKEE, WI
IncorporatedWI
SEC CIK0000793952 ↗
Former namesHARLEY DAVIDSON INC