ROL$36.03▲ 4.0%Rollins' family company sold $3.1 billion of stock since 2022. Then it bought $50 million
LOR, Inc., a holding company of the Rollins family, bought 1.44 million Rollins shares on Oct. 29, at an average of $34.59, its filing shows. No Rollins insider had reported a bigger purchase in SEC insider data back to 2006.
KeyVex News··5 min readFact-checked against 12 public recordsKeyVex News··5 min readFact-checked against 12 public recordsROL$36.03▲ 4.0%Close, Nov. 2. Prices from Tiingo.The short versionTap to readTap to close
- As of September, a family group owned 37.9% of Rollins, the pest-control company behind Orkin. From 2022 through 2025, its holding company LOR sold about 76 million shares, worth about $3.1 billion.
- On Oct. 29, LOR bought instead, at $34.59 a share. A year earlier it had sold at $56.93.
- The purchase is about 7% as many shares as LOR sold last November. LOR still owns about 31% of Rollins directly. Its filing gives no reason for the buy.
- Separately, Rollins now expects organic growth, which leaves out acquisitions, of 4% to 6% this year. Its chief executive said on Oct. 22 that AI search is changing how customers find service providers.
- Next: the family's agreement not to sell, made with last year's offering, runs 365 days from Nov. 10, 2025.
The purchase: LOR, Inc., a holding company of the Rollins family, bought 1.44 million shares of Rollins on Oct. 29 for about $50 million, an average of $34.59 a share. That is according to its Form 4, the filing a company's insiders and owners of more than 10% make when their holdings change.Form 4 It reached the SEC after the market closed on Nov. 2. Its box for a prearranged trading plan is not checked.Form 4Form 4
The record: It is the largest purchase any Rollins insider has reported in SEC insider data going back to 2006. The next largest was about $200,000, in 2023. Before Oct. 29, LOR had reported no purchases of Rollins stock in that data.Insider data
Why it matters: The family group owned 37.9% of Rollins as of its Sept. 21 filing.13D/A From 2022 through 2025, LOR sold about $3.1 billion of the stock, a year ago at $56.93 a share.Form 4Form 4Form 4Form 4 This purchase is about 7% as many shares as that last sale.Form 4
The stock: Rollins closed at $34.69 on Oct. 29, about 47% below its Feb. 11 close of $65.60, the highest in KeyVex price data going back to 1987.Chart data
Rollins' stock and the family's tradesDaily close, Sept. 2, 2025 to Nov. 2, 2026 ▼ 36.4%Show chartHide chart
- 1Nov. 10, 2025 LOR sells 19.3 million shares. In a public offering priced at $57.50, LOR receives $56.93 a share. A sister company sells 702,617 more. The stock closes at $58.56.
- 2Feb. 11, 2026 The high close: $65.60. The highest close, as traded, in KeyVex price data going back to 1987.
- 3July 23, 2026 The day after second-quarter results. Rollins said its results fell short of its expectations as lead volume declined. The stock falls 9.3% to $39.44.
- 4Oct. 5, 2026 The 2026 low: $29.69. 54.7% below the Feb. 11 close.
- 5Oct. 21, 2026 Third-quarter results, after the close. Rollins says it is disappointed with the quarter. The stock closes at $33.45 that day.
- 6Oct. 29, 2026 LOR buys 1.44 million shares. At $33.94 to $34.785, a weighted average of $34.59. The stock closes at $34.69.
View the data (295 trading days)
| Date | Close | Day change |
|---|---|---|
| 2026-11-02 | $36.03 | +4.0% |
| 2026-10-30 | $34.66 | −0.1% |
| 2026-10-29 | $34.69 | +3.6% |
| 2026-10-28 | $33.50 | −1.5% |
| 2026-10-27 | $34.01 | −1.6% |
| 2026-10-26 | $34.55 | −0.8% |
| 2026-10-23 | $34.82 | −1.4% |
| 2026-10-22 | $35.31 | +5.6% |
| 2026-10-21 | $33.45 | +0.3% |
| 2026-10-20 | $33.34 | +2.1% |
| 2026-10-19 | $32.66 | −2.4% |
| 2026-10-16 | $33.45 | −1.3% |
| 2026-10-15 | $33.89 | +3.9% |
| 2026-10-14 | $32.63 | +1.5% |
| 2026-10-13 | $32.15 | +0.2% |
| 2026-10-12 | $32.07 | +0.3% |
| 2026-10-09 | $31.98 | −0.9% |
| 2026-10-08 | $32.26 | +4.5% |
| 2026-10-07 | $30.87 | +1.7% |
| 2026-10-06 | $30.35 | +2.2% |
| 2026-10-05 | $29.69 | −1.6% |
| 2026-10-02 | $30.16 | −1.3% |
| 2026-10-01 | $30.57 | +1.5% |
| 2026-09-30 | $30.12 | −1.2% |
| 2026-09-29 | $30.50 | −0.3% |
| 2026-09-28 | $30.59 | +1.9% |
| 2026-09-25 | $30.03 | −1.2% |
| 2026-09-24 | $30.40 | −6.4% |
| 2026-09-23 | $32.49 | −1.1% |
| 2026-09-22 | $32.86 | +1.6% |
| 2026-09-21 | $32.35 | −0.2% |
| 2026-09-18 | $32.43 | −1.7% |
| 2026-09-17 | $33.00 | −1.6% |
| 2026-09-16 | $33.53 | −0.7% |
| 2026-09-15 | $33.77 | −4.4% |
| 2026-09-14 | $35.31 | +1.7% |
| 2026-09-11 | $34.73 | +0.5% |
| 2026-09-10 | $34.56 | +0.1% |
| 2026-09-09 | $34.54 | −1.2% |
| 2026-09-08 | $34.95 | −2.5% |
| 2026-09-04 | $35.86 | +0.4% |
| 2026-09-03 | $35.71 | 0.0% |
| 2026-09-02 | $35.71 | −1.3% |
| 2026-09-01 | $36.19 | +0.3% |
| 2026-08-31 | $36.07 | −0.9% |
| 2026-08-28 | $36.38 | +1.2% |
| 2026-08-27 | $35.94 | −2.1% |
| 2026-08-26 | $36.70 | +0.9% |
| 2026-08-25 | $36.36 | −2.4% |
| 2026-08-24 | $37.26 | +0.9% |
| 2026-08-21 | $36.91 | +1.5% |
| 2026-08-20 | $36.38 | +0.3% |
| 2026-08-19 | $36.26 | −0.2% |
| 2026-08-18 | $36.32 | +0.8% |
| 2026-08-17 | $36.02 | −0.5% |
| 2026-08-14 | $36.20 | −0.1% |
| 2026-08-13 | $36.22 | −0.8% |
| 2026-08-12 | $36.52 | −1.3% |
| 2026-08-11 | $37.01 | −0.6% |
| 2026-08-10 | $37.23 | −1.4% |
| 2026-08-07 | $37.74 | +2.5% |
| 2026-08-06 | $36.83 | −2.0% |
| 2026-08-05 | $37.57 | −0.6% |
| 2026-08-04 | $37.81 | −1.0% |
| 2026-08-03 | $38.19 | +0.6% |
| 2026-07-31 | $37.97 | −1.0% |
| 2026-07-30 | $38.35 | −1.0% |
| 2026-07-29 | $38.75 | −0.7% |
| 2026-07-28 | $39.01 | −0.2% |
| 2026-07-27 | $39.07 | +1.3% |
| 2026-07-24 | $38.56 | −2.2% |
| 2026-07-23 | $39.44 | −9.3% |
| 2026-07-22 | $43.47 | −0.9% |
| 2026-07-21 | $43.86 | −2.0% |
| 2026-07-20 | $44.74 | −0.8% |
| 2026-07-17 | $45.11 | −0.8% |
| 2026-07-16 | $45.46 | +3.9% |
| 2026-07-15 | $43.76 | −1.2% |
| 2026-07-14 | $44.29 | −1.4% |
| 2026-07-13 | $44.92 | +1.0% |
| 2026-07-10 | $44.47 | −0.7% |
| 2026-07-09 | $44.77 | −0.4% |
| 2026-07-08 | $44.95 | +3.0% |
| 2026-07-07 | $43.62 | +2.1% |
| 2026-07-06 | $42.73 | −1.5% |
| 2026-07-02 | $43.38 | +2.9% |
| 2026-07-01 | $42.14 | +1.0% |
| 2026-06-30 | $41.74 | −1.3% |
| 2026-06-29 | $42.28 | −2.3% |
| 2026-06-26 | $43.27 | +1.1% |
| 2026-06-25 | $42.80 | −3.9% |
| 2026-06-24 | $44.54 | −0.2% |
| 2026-06-23 | $44.64 | +0.5% |
| 2026-06-22 | $44.41 | −1.2% |
| 2026-06-18 | $44.96 | −0.4% |
| 2026-06-17 | $45.13 | −3.5% |
| 2026-06-16 | $46.79 | −0.2% |
| 2026-06-15 | $46.90 | −0.6% |
| 2026-06-12 | $47.19 | +0.3% |
| 2026-06-11 | $47.05 | −1.5% |
| 2026-06-10 | $47.77 | +0.5% |
| 2026-06-09 | $47.53 | +2.0% |
| 2026-06-08 | $46.58 | −1.1% |
| 2026-06-05 | $47.10 | +1.3% |
| 2026-06-04 | $46.50 | +1.6% |
| 2026-06-03 | $45.79 | +1.7% |
| 2026-06-02 | $45.04 | −2.8% |
| 2026-06-01 | $46.32 | −2.7% |
| 2026-05-29 | $47.60 | −3.7% |
| 2026-05-28 | $49.42 | −1.9% |
| 2026-05-27 | $50.38 | −5.2% |
| 2026-05-26 | $53.16 | −0.6% |
| 2026-05-22 | $53.46 | +0.8% |
| 2026-05-21 | $53.02 | −0.5% |
| 2026-05-20 | $53.27 | −0.9% |
| 2026-05-19 | $53.74 | −1.6% |
| 2026-05-18 | $54.61 | +2.2% |
| 2026-05-15 | $53.42 | 0.0% |
| 2026-05-14 | $53.42 | +1.1% |
| 2026-05-13 | $52.82 | −0.3% |
| 2026-05-12 | $52.98 | +0.2% |
| 2026-05-11 | $52.88 | −1.8% |
| 2026-05-08 | $53.83 | −1.0% |
| 2026-05-07 | $54.39 | +0.4% |
| 2026-05-06 | $54.19 | +0.1% |
| 2026-05-05 | $54.11 | −0.1% |
| 2026-05-04 | $54.15 | −1.2% |
| 2026-05-01 | $54.78 | −1.7% |
| 2026-04-30 | $55.73 | +0.7% |
| 2026-04-29 | $55.33 | −0.7% |
| 2026-04-28 | $55.74 | −0.4% |
| 2026-04-27 | $55.97 | −1.1% |
| 2026-04-24 | $56.60 | −0.7% |
| 2026-04-23 | $56.99 | +3.0% |
| 2026-04-22 | $55.32 | +1.1% |
| 2026-04-21 | $54.71 | −0.3% |
| 2026-04-20 | $54.90 | −0.2% |
| 2026-04-17 | $55.00 | +0.9% |
| 2026-04-16 | $54.49 | +0.2% |
| 2026-04-15 | $54.38 | −0.8% |
| 2026-04-14 | $54.80 | +0.3% |
| 2026-04-13 | $54.66 | +0.8% |
| 2026-04-10 | $54.23 | −2.8% |
| 2026-04-09 | $55.79 | +2.0% |
| 2026-04-08 | $54.70 | +1.9% |
| 2026-04-07 | $53.70 | −0.8% |
| 2026-04-06 | $54.13 | +0.4% |
| 2026-04-02 | $53.93 | +0.8% |
| 2026-04-01 | $53.49 | +0.1% |
| 2026-03-31 | $53.41 | +0.7% |
| 2026-03-30 | $53.04 | +1.1% |
| 2026-03-27 | $52.46 | −0.7% |
| 2026-03-26 | $52.81 | −1.3% |
| 2026-03-25 | $53.48 | +0.4% |
| 2026-03-24 | $53.29 | +0.2% |
| 2026-03-23 | $53.21 | −0.1% |
| 2026-03-20 | $53.26 | −1.5% |
| 2026-03-19 | $54.09 | +0.3% |
| 2026-03-18 | $53.91 | −3.5% |
| 2026-03-17 | $55.84 | +1.5% |
| 2026-03-16 | $55.00 | −0.2% |
| 2026-03-13 | $55.13 | −0.8% |
| 2026-03-12 | $55.59 | −0.9% |
| 2026-03-11 | $56.08 | −0.4% |
| 2026-03-10 | $56.28 | −2.2% |
| 2026-03-09 | $57.57 | −1.2% |
| 2026-03-06 | $58.28 | +0.2% |
| 2026-03-05 | $58.17 | +0.3% |
| 2026-03-04 | $58.00 | −3.6% |
| 2026-03-03 | $60.17 | −1.2% |
| 2026-03-02 | $60.88 | 0.0% |
| 2026-02-27 | $60.89 | +1.9% |
| 2026-02-26 | $59.76 | +1.1% |
| 2026-02-25 | $59.13 | −2.3% |
| 2026-02-24 | $60.51 | +0.2% |
| 2026-02-23 | $60.38 | −1.6% |
| 2026-02-20 | $61.35 | +0.7% |
| 2026-02-19 | $60.92 | +1.1% |
| 2026-02-18 | $60.25 | +0.3% |
| 2026-02-17 | $60.08 | +3.5% |
| 2026-02-13 | $58.06 | −1.1% |
| 2026-02-12 | $58.69 | −10.5% |
| 2026-02-11 | $65.60 | +1.0% |
| 2026-02-10 | $64.97 | +1.0% |
| 2026-02-09 | $64.31 | −0.8% |
| 2026-02-06 | $64.84 | +0.6% |
| 2026-02-05 | $64.47 | +1.5% |
| 2026-02-04 | $63.51 | +0.8% |
| 2026-02-03 | $62.98 | −0.8% |
| 2026-02-02 | $63.51 | +0.3% |
| 2026-01-30 | $63.34 | +0.5% |
| 2026-01-29 | $63.03 | +0.3% |
| 2026-01-28 | $62.83 | −1.0% |
| 2026-01-27 | $63.49 | +0.4% |
| 2026-01-26 | $63.26 | +0.6% |
| 2026-01-23 | $62.91 | −0.6% |
| 2026-01-22 | $63.32 | 0.0% |
| 2026-01-21 | $63.30 | +0.3% |
| 2026-01-20 | $63.11 | +0.6% |
| 2026-01-16 | $62.73 | +0.9% |
| 2026-01-15 | $62.17 | 0.0% |
| 2026-01-14 | $62.16 | +0.8% |
| 2026-01-13 | $61.64 | +1.0% |
| 2026-01-12 | $61.01 | +0.5% |
| 2026-01-09 | $60.68 | +0.8% |
| 2026-01-08 | $60.21 | +1.3% |
| 2026-01-07 | $59.45 | −0.1% |
| 2026-01-06 | $59.51 | +1.0% |
| 2026-01-05 | $58.93 | −0.1% |
| 2026-01-02 | $59.01 | −1.7% |
| 2025-12-31 | $60.02 | −0.7% |
| 2025-12-30 | $60.43 | −0.6% |
| 2025-12-29 | $60.77 | +0.3% |
| 2025-12-26 | $60.60 | −0.1% |
| 2025-12-24 | $60.66 | −0.1% |
| 2025-12-23 | $60.74 | −0.7% |
| 2025-12-22 | $61.14 | +1.8% |
| 2025-12-19 | $60.06 | −0.2% |
| 2025-12-18 | $60.19 | −0.1% |
| 2025-12-17 | $60.24 | +1.3% |
| 2025-12-16 | $59.46 | −0.9% |
| 2025-12-15 | $60.02 | 0.0% |
| 2025-12-12 | $60.05 | +0.9% |
| 2025-12-11 | $59.49 | +1.2% |
| 2025-12-10 | $58.77 | +1.3% |
| 2025-12-09 | $58.01 | −4.2% |
| 2025-12-08 | $60.54 | −1.4% |
| 2025-12-05 | $61.40 | +1.8% |
| 2025-12-04 | $60.34 | −0.5% |
| 2025-12-03 | $60.62 | −0.5% |
| 2025-12-02 | $60.90 | −0.5% |
| 2025-12-01 | $61.18 | −0.5% |
| 2025-11-28 | $61.48 | 0.0% |
| 2025-11-26 | $61.50 | +0.5% |
| 2025-11-25 | $61.22 | +1.8% |
| 2025-11-24 | $60.12 | −0.3% |
| 2025-11-21 | $60.31 | +1.1% |
| 2025-11-20 | $59.63 | +0.5% |
| 2025-11-19 | $59.35 | +1.3% |
| 2025-11-18 | $58.61 | +1.1% |
| 2025-11-17 | $57.96 | −0.4% |
| 2025-11-14 | $58.22 | +1.1% |
| 2025-11-13 | $57.61 | −1.5% |
| 2025-11-12 | $58.48 | −0.1% |
| 2025-11-11 | $58.53 | −0.1% |
| 2025-11-10 | $58.56 | −0.1% |
| 2025-11-07 | $58.61 | −0.1% |
| 2025-11-06 | $58.65 | −1.7% |
| 2025-11-05 | $59.67 | +0.1% |
| 2025-11-04 | $59.62 | +1.9% |
| 2025-11-03 | $58.50 | +1.5% |
| 2025-10-31 | $57.61 | −0.3% |
| 2025-10-30 | $57.79 | +7.3% |
| 2025-10-29 | $53.87 | −3.9% |
| 2025-10-28 | $56.05 | −0.3% |
| 2025-10-27 | $56.23 | −0.7% |
| 2025-10-24 | $56.60 | −0.3% |
| 2025-10-23 | $56.79 | +0.2% |
| 2025-10-22 | $56.70 | +0.7% |
| 2025-10-21 | $56.33 | +0.5% |
| 2025-10-20 | $56.07 | +0.4% |
| 2025-10-17 | $55.82 | +1.0% |
| 2025-10-16 | $55.24 | −1.4% |
| 2025-10-15 | $56.02 | −1.5% |
| 2025-10-14 | $56.89 | +1.4% |
| 2025-10-13 | $56.09 | −1.6% |
| 2025-10-10 | $57.00 | +0.7% |
| 2025-10-09 | $56.59 | −2.6% |
| 2025-10-08 | $58.12 | +0.2% |
| 2025-10-07 | $57.98 | −0.6% |
| 2025-10-06 | $58.32 | −0.7% |
| 2025-10-03 | $58.71 | +0.7% |
| 2025-10-02 | $58.31 | +0.3% |
| 2025-10-01 | $58.13 | −1.0% |
| 2025-09-30 | $58.74 | +0.4% |
| 2025-09-29 | $58.52 | +0.2% |
| 2025-09-26 | $58.43 | +3.5% |
| 2025-09-25 | $56.44 | +0.6% |
| 2025-09-24 | $56.11 | +1.3% |
| 2025-09-23 | $55.40 | −0.3% |
| 2025-09-22 | $55.56 | +0.1% |
| 2025-09-19 | $55.51 | −0.4% |
| 2025-09-18 | $55.73 | −0.7% |
| 2025-09-17 | $56.14 | +1.6% |
| 2025-09-16 | $55.23 | −2.1% |
| 2025-09-15 | $56.43 | −1.6% |
| 2025-09-12 | $57.37 | −1.5% |
| 2025-09-11 | $58.22 | +3.3% |
| 2025-09-10 | $56.37 | −1.7% |
| 2025-09-09 | $57.32 | +0.3% |
| 2025-09-08 | $57.13 | +1.1% |
| 2025-09-05 | $56.52 | −0.6% |
| 2025-09-04 | $56.86 | +1.0% |
| 2025-09-03 | $56.30 | −0.7% |
| 2025-09-02 | $56.67 |
Source: Tiingo end-of-day closes, as traded, via KeyVex; Form 4 filings for LOR, Inc.
Who bought, and what the family sold
LOR is one of the companies through which the Rollins family group holds its stake. A family voting trust, the R. Randall Rollins Voting Trust, has a 50% voting interest in LOR and reported the same purchase as an indirect holding.13D/AForm 4 The group is Gary W. Rollins, the company's executive chairman emeritus, three relatives and their companies and trusts. The four family members have agreed to act together in voting and disposing of their shares, their Sept. 21 filing says.13D/A
LOR sold about 4.9 million shares in a dozen sales in August 2022 and 7.75 million more that November, its Form 4s show.Form 4Form 4 In September 2023 it sold 44.5 million in a public offering arranged by banks, at $34.39 a share. On Oct. 29 it paid about 20 cents a share more than that.Form 4
Then, on Nov. 10, 2025, LOR sold 19.3 million shares in another offering, priced at $57.50 to the public. After the underwriter's cut it received $56.93 a share, about $1.1 billion. A sister company, Rollins Holding Company, sold 702,617 more.Form 4Prospectus Rollins itself bought about 3.5 million of the offered shares, for about $200 million.8-K
View the data
| Year | Shares sold (-) or bought (+) | Note |
|---|---|---|
| 2022 | -12.6M | Sold 4,867,556 shares in August and 7,750,000 on Nov. 21 |
| 2023 | -44.5M | Sold 44,509,814 shares in a September offering |
| 2024 | 0.0M | No sales or purchases reported |
| 2025 | -19.3M | Sold 19,297,383 shares in a November offering |
| 2026 | +1.4M | Bought 1,444,402 shares on Oct. 29 |
LOR sold 76,424,753 shares from 2022 through 2025 and bought 1,444,402 on Oct. 29, 2026. Source: LOR, Inc. Form 4 filings.
The buy is small next to the selling: about 2% of the shares LOR sold since 2022. LOR still holds 146.7 million shares directly, about 31% of the 478 million outstanding on Oct. 12, by KeyVex's math from the filings.Form 410-Q
What changed at Rollins
Rollins, whose pest-control brands include Orkin, cites "100 consecutive quarters of revenue growth."8-K In July it said its second-quarter results "fell short of our expectations." Lead volume, the inquiries from possible customers, declined at brands that rely on search, digital media and inbound calls, it said.8-K The stock fell 9.3% the next day, to $39.44.Chart data
Third-quarter revenue rose 6.2% to $1.1 billion, and earnings per share fell 2.9% to $0.33, Rollins reported after the close on Oct. 21.8-K
We are disappointed with our third quarter performance and are acting with urgency to address the challenges impacting our results.
On the next day's call, Gahlhoff said "AI and LLM-driven search are meaningfully changing the way customers discover service providers." LLMs are the large language models behind AI chatbots. The company is "not assuming a return to historical patterns," he said. Chief Financial Officer Will Harkins said Rollins now expects organic growth of 4% to 6% for 2026, according to a transcript published by The Motley Fool.Transcript
In his prepared remarks, Harkins said that as Rollins makes progress, it believes the business has the potential to return to organic growth of 7% to 8%. Ronan Kennedy of Barclays, asking for analyst Manav Patnaik, then asked what made management confident its priorities would "ultimately restore growth rather than simply make the disruption more manageable." Gahlhoff answered that "the world has completely changed in this space" and that it would be "a constant test, learn, adjust," the transcript shows.Transcript
Rollins was buying too
The company also bought its own stock on the open market this year, after buying none there in 2025. It paid $140 million through Sept. 30, an average of $40.10 a share, its quarterly report shows. It bought none in September.10-Q Its "conviction in the intrinsic value of the business" supported the buying, Harkins said in the results release.8-K
What LOR and Rollins paid or received per shareShow chartHide chart
View the data
| Trade | Price a share | Note |
|---|---|---|
| LOR's sale, Sept. 2023 (44.5 million shares, Form 4) | $34.39 | $34.3875 a share as its Form 4 reports, underwritten secondary offering, Sept. 11, 2023 |
| LOR's sale, Nov. 2025 (19.3 million shares, Form 4) | $56.93 | $56.93 a share after underwriting; $57.50 to the public |
| Rollins' buybacks, July 2026 (2.45 million shares, 10-Q) | $38.76 | $38.76 weighted average, July 1 to 31, 2026 |
| Rollins' buybacks, Aug. 2026 (657,245 shares, 10-Q) | $37.96 | $37.96 weighted average, Aug. 1 to 31, 2026 |
| LOR's purchase, Oct. 29, 2026 (1.44 million shares, Form 4) | $34.59 | $34.5864 weighted average; prices $33.94 to $34.785 |
Sale prices are the prices LOR's Form 4s report; for November 2025, what it received after the underwriter's discount. Sources: LOR, Inc. Form 4 filings; Rollins Form 10-Q for the quarter ended Sept. 30, 2026.
What the family agreed to
When LOR sold last November, it agreed, with some exceptions, not to sell Rollins shares for 365 days after the offering's Nov. 10, 2025 prospectus.Prospectus LOR's filings say nothing about what it plans to do next.
What to watch
365 days after the prospectus for the November 2025 offering, the end of the family's agreement not to sell.
The end of the year Rollins now expects to bring organic growth of 4% to 6%.
Rollins' fourth-quarter results. It reported last year's on Feb. 11, 2026.
The paper trail
LOR's sales and purchase of Rollins stock, and Rollins' filings on its results and buybacks, Aug. 2022 through Nov. 2, 2026, with the time EDGAR accepted each recent one.
| Filed (ET) | Form | Filer | What it shows |
|---|---|---|---|
| Aug. 2022 | 4 (x7) | LOR, Inc. | Twelve sales from Aug. 4 to 22: 4,867,556 shares at about $36 to $38. |
| Nov. 23, 2022 | 4 | LOR, Inc. | Sold 7,750,000 shares at $39.62 on Nov. 21. |
| Sept. 11, 2023 | 4 | LOR, Inc. | Sold 44,509,814 shares at $34.3875 in an underwritten secondary offering. |
| Nov. 12, 2025, 8:00 a.m. | 424B5 | Rollins | Prospectus for the offering: $57.50 to the public, $56.93 to the sellers; 365-day agreement not to sell. |
| Nov. 12, 2025 | 4 | LOR, Inc. | Sold 19,297,383 shares at $56.93 on Nov. 10. |
| Nov. 12, 2025, 4:12 p.m. | 8-K | Rollins | Offering closed; Rollins bought 3,478,260 of the shares for about $200 million. |
| July 22, 2026 | 8-K | Rollins | Second-quarter results fall short of the company's expectations as lead volume declines. |
| Sept. 21, 2026, 4:30 p.m. | 13D/A | The family group | The group owned 37.9% of Rollins. |
| Oct. 21, 2026, 4:07 p.m. | 8-K | Rollins | Third-quarter results: revenue up 6.2%, earnings per share down 2.9%. |
| Oct. 22, 2026, 4:06 p.m. | 10-Q | Rollins | $140 million of open-market buybacks in 2026 through Sept. 30, at $40.10 on average. |
| Nov. 2, 2026, 5:45 p.m. | 4 | LOR, Inc. | Bought 1,444,402 shares at $34.5864 on Oct. 29. No trading plan indicated. |
| Nov. 2, 2026, 5:46 p.m. | 4 | R. Randall Rollins Voting Trust | The same purchase, held indirectly through LOR. |
Sources
16 sources, 12 of them public records
Public records
- Form 4, LOR, Inc. (purchase on Oct. 29, 2026)SEC EDGAR · Nov. 2, 2026
- Form 4, R. Randall Rollins Voting Trust U/A dated Aug. 25, 1994SEC EDGAR · Nov. 2, 2026
- Form 4, LOR, Inc. (sale on Nov. 10, 2025)SEC EDGAR · Nov. 12, 2025
- Form 4, LOR, Inc. (sale on Sept. 11, 2023)SEC EDGAR · Sept. 11, 2023
- Form 4, LOR, Inc. (sale on Nov. 21, 2022)SEC EDGAR · Nov. 23, 2022
- Form 4, LOR, Inc. (sale on Aug. 22, 2022; the last of seven Form 4s for its August 2022 sales)SEC EDGAR · Aug. 24, 2022
- Rollins, Inc., prospectus supplement (424B5) for the offering by LOR, Inc. and Rollins Holding CompanySEC EDGAR · dated Nov. 10, 2025; filed Nov. 12, 2025
- Rollins, Inc., Form 8-K, Exhibit 99.1: closing of the secondary offeringSEC EDGAR · Nov. 12, 2025
- Rollins, Inc., Form 8-K, Exhibit 99.1: second-quarter 2026 resultsSEC EDGAR · July 22, 2026
- Rollins, Inc., Form 8-K, Exhibit 99.1: third-quarter 2026 resultsSEC EDGAR · Oct. 21, 2026
- Rollins, Inc., Form 10-Q for the quarter ended Sept. 30, 2026SEC EDGAR · Oct. 22, 2026
- Schedule 13D/A, Amendment No. 19, Rollins family groupSEC EDGAR · Sept. 21, 2026
Reporting
- "Rollins (ROL) Q3 2026 Earnings Call Transcript"The Motley Fool · Oct. 22, 2026
Data
- SEC insider transactions for Rollins and LOR, Inc., 2006 to Nov. 2, 2026 (SEC's quarterly data set and the daily Form 4 feed)KeyVex · through Nov. 2, 2026
- End-of-day prices for ROL, and SPY and QQQ on the chart (Tiingo)KeyVex · through Nov. 2, 2026
- The chart's Filings layer: KeyVex's Congress trade, insider trade, Form 144, 8-K and lobbying records for ROLKeyVex · through Nov. 2, 2026
How we got these numbers
- Prices are end-of-day closes as traded, not adjusted for dividends. Daily moves are close to close. Rollins split its stock 3-for-2 in 2018 and 2020; the chart's 5Y and 10Y ranges adjust earlier prices for those splits. The S&P 500 and Nasdaq 100 lines follow SPY and QQQ, also as traded, rebased to Rollins' close at the start of the range shown. The Filings switch shows the filing markers from KeyVex's Rollins stock page, a selection of congressional trades, insider sales, Form 144 notices, 8-Ks and lobbying filings: not every filing, and not only those tied to this story.
- Dollar amounts for LOR's trades are shares times the price each Form 4 reports (a weighted average where the filing gives one). Its 2022 to 2025 sales total 76,424,753 shares and $3,116,769,415. The sale prices are those its Form 4s report; for the November 2025 offering, that is what LOR received after the underwriter's discount ($57.50 to the public, $0.57 a share in discounts and commissions).
- "Largest purchase" compares every purchase coded P (open market or private) on Rollins Form 4s in SEC's insider data from 2006, which KeyVex holds, with the Oct. 29 purchase. The code also covers private purchases; the Oct. 29 filing's prices, $33.94 to $34.785, sit inside that day's trading range.
- LOR's share of Rollins is its 146,728,468 directly held shares divided by the 478,045,280 shares outstanding on Oct. 12, 2026, KeyVex's math.
- The header image was generated for KeyVex by an image model. It is an illustration, not a photograph.