
Instacart said tools like Caper kept scaling in August. Now it is winding the carts down
Instacart's board decided on Oct. 25 to wind down its Caper smart-cart operations, part of a business it paid $287 million for in 2021, a filing shows. It expects charges of $55 million to $80 million.
KeyVex News··6 min readFact-checked against 9 public records
KeyVex News··6 min readFact-checked against 9 public records
CART$60.88▲ 7.9%Close, Oct. 26. Prices from Tiingo.The short versionTap to readTap to close
- In 2024, Caper Carts were "at the center of our strategy" for grocers' stores, Instacart said. On Aug. 6 it said tools "like Caper, continued to scale." Then its board decided to end the carts.
- A wind-down charge is the cost of closing a business, booked against profit. Here: ending contracts, writing down assets and employee termination costs. Instacart expects $30 million to $50 million of it in cash.
- In a blog post on Oct. 26, Instacart said it had spent months weighing Caper's progress, and that "retailer adoption has not scaled quickly enough to justify our continued investment."
- Separately, Reuters reported on Oct. 26 that DoorDash was in advanced talks to buy Instacart. An Instacart representative told Bloomberg the Caper decision had been "months in the making," before the sale reports.
- Next: Instacart reports third-quarter results on Nov. 5, after the close. It expects to book most of the Caper charges in the fourth quarter.
The news: Instacart's board decided on Oct. 25 to wind down its Caper Cart operations, according to a filing the company made after the market closed on Oct. 26.8-KIndex The filing gives one reason: "to re-align resources to support the Company's strategic priorities." It expects the wind-down to be substantially complete by the end of June 2027.8-K
The carts: Caper's carts use scales, sensors, touchscreens and computer vision so shoppers can check out without scanning each item, Instacart's IPO filing said.S-1 In May 2024 it told shareholders it was "creating more ways for our grocery partners to deliver the best omnichannel experience, and Caper Carts are at the center of our strategy."Letter
Why it matters: In the same 2024 letter, Instacart said it had made "an early bet that smart carts would be the winning technology for transforming the in-store grocery experience." It set a goal "to roll out thousands of Caper Carts across multiple retail partners by the end of 2024."Letter On Aug. 6, 2026, it said its in-store technologies "like Caper, continued to scale."Results On Oct. 26, a company blog post said: "While Caper is a great product, the business reality is that retailer adoption has not scaled quickly enough to justify our continued investment."Instacart
Instacart's stock and what it said about CaperDaily close, Sept. 19, 2023 to Oct. 26, 2026 ▲ 80.7%Show chartHide chart
What Instacart paid for Caper
Instacart bought Caper, formally SBOT Technologies Inc., on Oct. 15, 2021, two years before it went public.S-1 Its IPO filing put the price at $287 million: $39 million in cash and about 2 million shares of its stock, valued at $248 million.S-1
Of the $287 million, Instacart booked $245 million as goodwill, the part of a price paid above the value of the assets bought.S-1
View the data
| Amount | Note | |
|---|---|---|
| Wind-down charges (Expected, mostly Oct.-Dec. 2026) | $55M to $80M | $55 million to $80 million of pre-tax charges, $30 million to $50 million of it in cash (8-K, Oct. 26, 2026) |
| Cash paid in 2021 (Part of the price) | $39M | $39 million in cash (2023 IPO filing) |
| Goodwill booked (Price above the assets) | $245M | $245 million of the price was recorded as goodwill (2023 IPO filing) |
| Price paid in 2021 (Cash plus stock) | $287M | $287 million: $39 million cash and $248 million of Instacart stock (2023 IPO filing) |
Sources: Maplebear Form S-1, Aug. 25, 2023 (the 2021 purchase); Form 8-K, Oct. 26, 2026 (the wind-down).
What Instacart told shareholders about the carts
When it went public, Instacart said it would keep making acquisitions "like we have successfully done with Caper."S-1 In November 2025, chief executive Chris Rogers wrote that the carts would soon be in nearly 20% of the member stores of Wakefern, a grocery cooperative. Instacart also announced a deal to bring them to Morrisons, which the letter called one of the UK's largest supermarket chains, in early 2026.Letter Its August results release said:
Our in-store technologies like Caper, continued to scale with new and existing partners, including Weis Markets and Wakefern in the U.S. and now Morrisons in the U.K.
The sale reports
Instacart closed at $60.88 on Oct. 26, up 7.9% and its highest close since its September 2023 debut.Chart data Reuters reported that day that DoorDash was in talks to buy it.Reuters The Caper filing came after that close.Index
The Information reported on Oct. 23 that Instacart had been exploring a sale and had held early talks with buyers including Uber and DoorDash, Reuters said. On Oct. 26, Reuters reported, citing a source, that DoorDash was in advanced talks to buy Instacart in a deal that could value it at about $17 billion. Talks with Uber were no longer active, the source said.ReutersReuters A deal could be finalized as soon as Oct. 28, though it might not come together, the source said. The Wall Street Journal reported the talks first.Reuters
An Instacart representative told Bloomberg that the decision to wind down the carts had been "months in the making," before the reports of a possible sale that began the week before, Bloomberg reported.Bloomberg The blog post said Instacart had been evaluating Caper's progress and the investment required to scale it "over the past several months."Instacart
The Caper filing does not mention DoorDash, Uber or any sale talks.8-K Instacart rose 17.8% over Oct. 23 and Oct. 26. DoorDash fell 6.1% on Oct. 26, to $168.44.Chart dataDASH
What winding down the carts costs
The biggest parts are ending contracts, $21 million to $36 million, and writing down Caper's long-lived assets, $22 million to $27 million. Employee termination costs add $12 million to $17 million.8-K
Instacart expects most of the charges in the fourth quarter. It will leave them out of adjusted EBITDA, a profit measure that leaves out some costs, and says it intends to reinvest any savings "into strategic growth initiatives."8-K
Instacart will work with each retail partner to remove all the carts by the end of the first quarter of 2027, Bloomberg reported. Some Caper staff will take other jobs at Instacart and an undisclosed number of roles will be cut, a spokesperson told Bloomberg.Bloomberg The blog post said the next phase of Instacart's in-store strategy "will be focused on intelligence and software."Instacart
The estimate lists no goodwill charge.8-K Instacart tests its goodwill for the company as a whole, as a "single reporting unit," its annual report says.10-K
What to watch
Instacart's third-quarter results, after the close, with a call at 5 p.m. ET.
Instacart expects to book most of the $55 million to $80 million of Caper charges.
All carts to be removed from partner stores, Instacart said, according to Bloomberg.
The Caper wind-down should be substantially complete, the filing says.
The paper trail
Instacart filings in this story, Aug. 25, 2023 through Oct. 26, 2026, with the time EDGAR accepted the recent ones.
| Filed (ET) | Form | Filer | What it shows |
|---|---|---|---|
| Aug. 25, 2023 | S-1 | Instacart | IPO filing: Caper bought for $287 million, $245 million of it goodwill. |
| May 8, 2024, 4:06 p.m. | 8-K | Instacart | Shareholder letter: Caper Carts "at the center of our strategy"; a goal of thousands by the end of 2024. |
| Nov. 10, 2025, 7:06 a.m. | 8-K | Instacart | Shareholder letter: carts soon in nearly 20% of Wakefern's member stores; Morrisons deal. |
| Feb. 26, 2026 | 10-K | Instacart | Goodwill is tested for the company as a single reporting unit. |
| Aug. 6, 2026, 4:09 p.m. | 8-K | Instacart | Second-quarter results: in-store technologies "like Caper, continued to scale." |
| Oct. 26, 2026, 4:09 p.m. | 8-K | Instacart | The board's Oct. 25 decision to wind down Caper; $55 million to $80 million of charges. |
Sources
14 sources, 9 of them public records
Public records
- Maplebear Inc., Form 8-K, Item 2.05: wind-down of Caper Cart operationsSEC EDGAR · Oct. 26, 2026
- Maplebear Inc., Form 8-K filing index (acceptance time)SEC EDGAR · Oct. 26, 2026
- Maplebear Inc., Form S-1 registration statement (Caper acquisition note; Caper Carts)SEC EDGAR · Aug. 25, 2023
- Maplebear Inc., Form 8-K, Exhibit 99.1: first-quarter 2024 shareholder letterSEC EDGAR · May 8, 2024
- Maplebear Inc., Form 8-K, Exhibit 99.1: third-quarter 2025 shareholder letterSEC EDGAR · Nov. 10, 2025
- Maplebear Inc., Form 8-K, Exhibit 99.1: second-quarter 2026 resultsSEC EDGAR · Aug. 6, 2026
- Maplebear Inc., Form 10-K for 2025 (goodwill policy)SEC EDGAR · Feb. 26, 2026
- Instacart, "Instacart to Report Third Quarter 2026 Financial Results on November 5, 2026"Instacart investor relations · Oct. 14, 2026
- Instacart, "Focusing Our In-Store Strategy" (company blog post)Instacart · Oct. 26, 2026
Reporting
- "Instacart to Wind Down Smart Cart Business Amid Sale Talks", by Natalie Lung (as syndicated)Bloomberg, via Yahoo Finance · Oct. 26, 2026
- "DoorDash in talks to buy Instacart in roughly $17 billion deal, source says" (as syndicated)Reuters, via KSL · Oct. 26, 2026
- "DoorDash in talks to buy Instacart in deal valued around $17-billion, source says", by Echo WangReuters, via The Globe and Mail · Oct. 26, 2026
Data
- End-of-day prices for CART and DASH, and for SPY and QQQ on the chart (Tiingo)KeyVex · through Oct. 26, 2026
- The chart's Filings layer: KeyVex's Congress trade, insider trade, Form 144, 8-K and lobbying records for InstacartKeyVex · through Oct. 26, 2026
How we got these numbers
- Prices are end-of-day closes as traded, not adjusted for dividends. Daily moves are close to close: Oct. 23, $56.44 against $51.68 (9.2%); Oct. 26, $60.88 against $56.44 (7.9%); the two sessions together, $60.88 against $51.68 (17.8%). DoorDash: $168.44 on Oct. 26 against $179.38 (6.1% lower). "Highest close since its debut" is the highest of Instacart's 779 closes from Sept. 19, 2023 to Oct. 26, 2026. The Filings switch shows the filing markers from KeyVex's Instacart page, a selection of congressional trades, insider trades, Form 144 notices, 8-Ks and lobbying filings: not every filing, and not only those tied to this story.
- The purchase figures are from the acquisition note in Instacart's Form S-1: purchase consideration with a fair value of $287 million ($39 million in cash and 2,044,937 shares of non-voting common stock valued at $248 million); goodwill of $245 million; intangible assets of $42 million. Instacart also issued $31 million of stock tied to Caper staff's continued employment and $22 million of restricted stock units replacing their options; those were accounted for as compensation, not as part of the price.
- The 8-K says the board "made the determination" on Oct. 25; it does not say how.





